A commercial photographer also takes photographs of the head. In this case, the customer is the product. Traditionally, those who work in the fashion and entertainment industry, such as actors, models and dancers, hired a commercial photographer. Commercial photography is when you hire a photographer to capture specific moments you need for a business or for advertising purposes.
A commercial photographer is someone who takes images that help their customers sell their products or services. They can work alone or as part of a team. If they work alone, they are often tasked with devising concepts that help realize their clients' vision. If they work as part of a time, they can count on the direction of someone, such as an art director, who has already conceptualized a photo shoot based on the client's brand strategy and target audience, and the photographer's job is to create images based on this direction.
Commercial photography truly encompasses any image that is taken for commercial purposes. It could be used in advertising and sales materials, on websites, magazines, book covers or photo libraries; in fact, for an infinite number of different uses. There is a wide market for high-quality images that meet the technical requirements of image libraries, as well as numerous tailor-made filming opportunities for commercial and corporate clients. Commercial photography is a broad term that can be applied to any organization or company that takes photographs for marketing purposes.
Commercial photographers are paid based on the value of their skills and the amount of work they can find. Some commercial photographers specialize in aerial photography, while others specialize in photojournalism. In general terms, commercial photography refers to photography used to sell or promote a product or service, or to help a company or organization make more money. Also, understand whether the customer will make commercial use of the photos for online advertisements, billboards, flyers, or other retail outlets.
This makes commercial photography a good choice if you want to be able to work regularly with high-paying clients, which is not always possible in other fields of photography. While commercial photography is more aimed at showing a product in the best possible way, advertising photographs focus more on creating emotional appeal and telling a story about the brand. Your business customers will sometimes want you to emulate a certain look they like, and knowing how to use editing software can go a long way in helping you create images they'll love. Once you've got that customer, take the time to get a clear view of what their objective is for your commercial images.
The best way to explain the differences between commercial photographers and portrait photographers is to think about what they're shooting. We contacted photographer Kim Fetrow to talk about her foray into the commercial arena, the importance of using a commercial photography contract, and how ShootProof helps ensure that your commercial customers return time and time again. A popular and often well-compensated type of photography you can choose from is commercial photography. So take a look at your current portfolio and see how you could make it work in commercial terms; after all, it's a huge market.
Use a ShootProof invoice to bill customers for annual access fees or even to request payment for the full commercial photography contract. You can ask your friends and family who feel comfortable in front of the camera if they would be willing to model for you, or you can ask local companies and organizations that are similar to the types of clients you would like to get if they were willing to have you take some free commercial images for them. .
