A popular and often well-compensated type of photography you can choose from is commercial photography. If you are not sure if this is the right thing to do. All famous photographers are known for their specialty. Annie Leibovitz is known for her celebrity portraits, Ansel Adams for her landscapes, Jasmine Star for her weddings, Sue Bryce for her glamour, etc.
The point is that successful photographers fill a specific niche and become the best at it. When starting your photography business, you'll also need to specialize your skills. Fine art and commercial photography share many qualities. But there is an important difference between them.
Commercial photography revolves around a product or service. The main purpose of a commercial photographer is to sell a product. That means they have to comply with the rules given to them by their employer. As a commercial photographer, you must take photographs that represent your employer's vision.
Sometimes, artistic photography and commercial photography merge to create a single concept. In this sense, the two genres are very similar. Like artistic photography, commercial photography is open to all types of people and places. You can use your specific skills to photograph models, landscapes, buildings, objects, etc.
Anything that advertises your employer's product. All types of artists can become commercial photographers. Artistic photography lacks schedules and deadlines. Commercial photography depends on the company's calendar.
Many artists agree that commercial photography is more reliable when it comes to money. To improve your commercial photography skills, get hold of a bunch of items that you use every day. Fine art and commercial photography have their similarities. But they are two different genders that appeal to a wide variety of people.
If you like to have total control of your photos without worrying about deadlines, artistic photography is for you. If you don't care about instructions and you like to turn simple objects into works of art, you'll love commercial photography. In a world where companies are always looking for an edge, it's no surprise that commercial photography is popular. From food to fashion, the need for professional photos is endless.
Commercial photos intended for Instagram may not require as much editing as those that are printed. Commercial photographers often incorporate drone photography with real estate, architectural and event photographs to obtain images from the air. This category of commercial photography focuses on the architectural design or attractiveness of a retail store. You could take pictures of nature, people, or food, and these images could follow the route of a commercial or consumer customer.
As a commercial photographer, your goal is to produce images that position the client's brand or product in the minds of the target audience. The types of images you should include in your portfolio will depend on the type of commercial photography you intend to specialize in. However, if that same photo is printed and hung on a wall inside the bride's private residence, that photo is not used commercially and should have a significantly lower price. .
Like other photography niches, being a commercial photographer involves some terms and limitations. Most, if not all, commercial photographers prefer indoor sessions to have more control over lighting settings and backgrounds. If the photo is to be used commercially, for example printed on a huge billboard to advertise the bride's wedding dress, this photo is extremely valuable and should be priced accordingly. If you're still not sure, check out these examples of editorial and commercial versions of the same theme.